Orange Door Strategies is
the Dreamer of Dreams.
the Do’ers.
the Rule Breakers.
an Extension of Your Team.
a Trusted Advisor.
Your Partner in Crime.
the Best Decision You Ever Made.
We Equally Value
IDENTITY
Flawless branding means being true to yourself at every touchpoint. It’s the je ne sais quoi that makes your brand remarkable and memorable. And gives you a base for consistency and context. We translate your vision.
INNOVATION
A strategy that stands the test of time, looks beyond trends, and explores psychology and storytelling, while leveraging cutting edge tactics. We write your story and help you execute it in exciting ways.
IMPACT
Every brand affects the world in its own, unique way as it’s values are passed along to its audience. We deliver the foundation for you to create a legacy.
BOLDNESS, SPIRIT, AND WHIMSY IS IN EVERYTHING WE DO.
Headquartered in Westfield, NJ - a few miles outside New York City our clients range from startup consultancies to global nonprofits. We have a passion for summer camp + youth development programs, service-based businesses, and nonprofits looking to build the next generation of magnetic brands.
Our point of differentiation? We take an interdisciplinary, strategic approach to building your brand.
We craft a brand’s message and then architect how to tell that story to the right people, through the right mediums—a consistent message that’s shared on your website, amplified through digital, and brought to life experientially.
Each strategy, project, idea, and deliverable are developed with the day’s context and your goals (and budget) in mind by our cadre of experts.
About Allison Cohen
Hey - I’m Allison
I started my career in publishing, working for a variety of magazines, landing at Newsweek for 10 years. As the Director of Marketing, I built marketing programs for some of the world’s largest brands - HP, Apple, Jeep, GM, and innovated the first integrated marketing campaigns as Newsweek.com was born.
I moved to the nonprofit world, rebranding Foundation for Jewish Camp and their marquis initiative, One Happy Camper, as well as advising 300+ day and overnight camps on branding + marketing strategies, digital media, website development, and recruitment + retention marketing. As the VP of Marketing, I produced various conferences and events, while supporting the fundraising efforts and general marketing and growth strategy of the organization.
After seven years, it was time to hang up a shingle or rather OPEN THE DOOR to empower businesses and nonprofits like yours.
Since its inception in 2018, Orange Door Strategies has worked with dozens of camps, nonprofits, and service-based businesses to help them become more visible and increase their revenue through marketing strategies. I am a sought after speaker, having taught hundreds of people social media strategies, how to create marketing campaigns, and innovative ways to tell their unique stories.
I know it’s hard to pay agency prices and you want concierge service. I’ve built a business model to tailor packages to you. And, trust me, your business is well worth the investment.
Now, let’s build your brand.
