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the dreamer of dreamers

The do’ers

THE go-getters

The rule breakers

the real deal

Your secret weapon

An extension of your team

Part therapist/part cheerleader

A collaboration junkie

A trusted advisor

YOur New Best FRIEND

a fun instagram follow

more than a vendor

Your partner in crime

The best decision you ever mADE


  Boldness, spirit and whimsy is in everything we do.

Orange Door Strategies is a branding and marketing agency. We work with ambitious small businesses, nonprofits and overnight + day camps who are eager to build magnetic brands. Orange Door serves a diverse group of clients — from established organizations looking to evolve to innovative entrepreneurs launching the next generation of beloved brands.
After 7 years running the marketing department at Foundation for Jewish Camp and 20 years at Newsweek, SmartMoney and other national publications, Allison Cohen was looking to do the parts of her job that she loved and leave the rest behind. Her passion is to create new ways for your brand to stand out, help you think different about growing your business and build bold brands.  Allison has an affinity for meaningful work and a desire to partner with people who think and dream big.
When she isn't tinkering with beautiful language or choosing perfect color palettes, you can find her attempting to keep up with her family on a ski slope, hunting down a great sample sale or baking something delicious (and yes, she brings goodies to in-person meetings!).