I have been playing with this as an idea for a tagline for Orange Door. In early December, I heard Peter Souza speak on his book tour for Obama: An Intimate Portrait.
Read MoreNational Letter Writing Month? Whoever decided to do this in April, clearly didn’t go to camp! The great art of letter writing
Read MoreI finally made my own mood board. No need to pat me on the back, if I was my own client, I would have done this long ago. I have been feeling like the shoe-makers kids that have no shoes, not having all my own elements in order.
Read MoreSocial media. Does the thought of it make you want to bury your head under the pillow and toss your phone to the side? I’m not going to lie. I’ve let this slide for my own brand this week. Social media is a necessary evil to support your brand, build loyalty and foster community. In EVERY industry.
Read MoreWhy Orange Door? Do you have an Orange Door? Is Orange your favorite color? Orange you glad I didn’t say banana? Almost every conversation I have had over the past few weeks either starts or ends with one of these questions.
Read MoreWe tend to shy away from making big, sweeping changes because let’s face it, CHANGE IS HARD. But it is also good (really, really, good). Often, change can create happier customers and increase brand loyalty in the long run.
Read MoreDoes hearing the words FACEBOOK ALGORITHM make you want to run and jump in the lake? So, we are almost 2 months in to Facebook algorithm changes and you have probably seen nothing but posts from the same people in your personal feed and your reach plummet on your business page. Social media is a powerful tool for you to use to connect with your camp community (current campers, potential families, staff and alumni) and share your stories. So, how do you adapt – when you have no time, not enough staff to focus on this and camp is just around the corner (for real!).
Read More