In a mood, for a bit of color.

I finally made my own mood board.  No need to pat me on the back, if I was my own client, I would have done this long ago. I have been feeling like the shoe-makers kids that have no shoes, not having all my own elements in order.

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Allison Cohen
Up Your Social Game: Copywriting 101

Social media. Does the thought of it make you want to bury your head under the pillow and toss your phone to the side? I’m not going to lie. I’ve let this slide for my own brand this week.  Social media is a necessary evil to support your brand, build loyalty and foster community.  In EVERY industry.

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Allison Cohen
Change is good. Communicate it well.

We tend to shy away from making big, sweeping changes because let’s face it, CHANGE IS HARD.  But it is also good (really, really, good). Often, change can create happier customers and increase brand loyalty in the long run. 

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Allison Cohen
Yes, we are still talking about Facebook Algorithms

Does hearing the words FACEBOOK ALGORITHM make you want to run and jump in the lake?  So, we are almost 2 months in to Facebook algorithm changes and you have probably seen nothing but posts from the same people in your personal feed and your reach plummet on your business page.  Social media is a powerful tool for you to use to connect with your camp community (current campers, potential families, staff and alumni) and share your stories. So, how do you adapt – when you have no time, not enough staff to focus on this and camp is just around the corner (for real!).

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